Ever since diamond giant De Beers began marketing diamonds as an engagement necessity back in the 1930s and promoting their iconic slogan A Diamond is Forever, using a very expensive rock to pop the question has been the standard. But the truth is that this was all a pretty elaborate marketing scheme orchestrated by big corporations, and — like the diamonds it shilled — it was downright brilliant.

De Beers and fellow diamond industry behemoths created campaigns perpetuating a whole bunch of myths that are now commonly mistaken as fact. Nope, diamonds are not actually a good investment*, they’re not actually rare** and they’re certainly not the only way to ask the big question.

*While diamonds might be forever, their value is not. In fact, that dazzling little gemstone loss over 50% of its value the second you walk out of the jewelry store. Diamonds are beautiful and cherished, but they are undoubtedly a depreciating asset (kind of like a car).

**Unfortunately, the clear little stones are not actually very rare. According to the International Gem Society, diamonds are likely the most common gem in nature. So why are diamonds so expensive then? It’s all about the marketing!

Choose a band and setting made from affordable precious metals like sterling silver plated in rhodium to save even more. These materials are timeless, long-lasting, and have the added benefit of being nickel-free, making them perfect for those with sensitive skin. Plus, you won't have to worry about any allergic reactions or turning her finger green.